I am absolutely enamored with Kia’s new concept, simply titled the Ray. It is incredibly innovative, and rather edgy at that — score one for Kia!
The concept got its big reveal at Chicago’s motor show. The Korean manufacturer especially wanted to highlight its desire to produce a more environmentally efficient automobile. One result of that desire is this new plug in hybrid, which combines bold engineering and design. The materials used to build it are not only lightweight, they are also recycled.
The Ray concept is based around the popular platform used for the Kia Forte. The surfaces are clean and sleek, with no angles or edges that are not necessary.
It has everything, from solar cells to floating seat frames.
Kia has certainly paved the way when it comes to highly affordable cars, which is why the manufacturer’s brand new Forte Koup is making news. It is already being touted as a winner, something that may inspire drivers who are trying to be brave again to take it for a test drive — and then cruise it right off the lot.
It has comfort, it has style, and it has all you could want in the way of standard features. The exterior is somehow European, which test drivers thus far love — and the interior is a perfect complement, with plenty of classy finish. The Forte Koup definitely is not like anything you would expect from Kia, right down to the standard model, which gets 25/35mpg.
So if you are looking for an affordable car with high end standard options but lots of extras available as well, keep your eye on the Forte Koup.
